I see it all the time among the less scrupulous “SEO” providers. They promise to achieve rankings for your top keywords using their “proprietary” formula or one size fits all tools for search engine optimization. They claim to have used the same strategy and tactics for all of their clients who all sing their praises. First of all, I doubt the validity of most of their “client testimonials” but a few may actually be truthful. The real point is that using the same strategy for all websites doesn’t work. Just because a certain strategy worked for a body shop website doesn’t mean that it will work for a brand new “adult” site. Attempting to make SEO into a one size fits all service is going to guarantee limited success and in some cases outright failure.
Don’t Strive for Mediocrity
At best one size fits all SEO will lead to mediocre results and at worst it will lead to complete and utter failure. The reason is each market or industry is different. The level of competition is different and the immersion into the Internet is different. While it may be easy to get a few links and put together a simple site and perform well for one market it will require a much more monumental effort for something that is exceedingly competitive. Quality SEO depends on extensive competitive research to understand how competitive a market is. Using that competitive research along with knowledge of the business itself should allow for an SEO plan to develop. Relying on what was done in the past simply will not work.
Achieve Success with an Original Plan
Take that competitive research and the knowledge of the business and develop a comprehensive strategy utilizing tactics that will achieve the results desired. Now I’m not saying that the basic SEO framework must be different for every website. Keyword research, link development, content development, technical analysis, and all that good stuff is still necessary. The strategy, tactics, resources, and effort are what’s going to vary. The more competitive a market the more its going to take to succeed. Forget the one size fits all SEO and start developing unique strategies with specialized tactics that are going to work in the particular market or industry you are attempting to enter. Otherwise it simply won’t work.
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